Get To Know Jean-Claude Razel

A dynamic visionary challenging the zeitgeist
A dynamic visionary challenging the zeitgeist

Get To Know Jean Claude Razel

In 2022, Chamonix based Jean-Claude 'JC' Razel burst onto the sustainability scene when he delivered his keynote talk, Fire: Our World In Transition, at the Adventure Travel Trade World Summit in Lugano, Switzerland.

The key takeaway from his talk? Razel said that as an industry we need, “A transition narrative for tourism – less is better.” Looking ahead to a future that is decarbonised, local, and educational, he challenged the industry: “Don’t sell what customers want. Start selling what destinations need.”

It's a talk that every traveller needs to hear, that's why the World Expeditions Travel Group is sponsoring his special online event on World Tourism Day, 27 September 2023, where he will deliver a tailored version of his passionate speech outlining how you, as a traveller, can help shape the future of adventure travel. Register for the event here.

In the meantime, get to know one of the leading minds in sustainable travel, who is making the bold call for travel companies to reprioritise their offerings - based less on what consumers want and more on what destinations need and demanding positive impact over profit.

Describe yourself in five words.

•    Enthusiastic
•    Creative
•    Active
•    Committed
•    Determined.


What is an achievement you are most proud of?

That's an easy one. Without a doubt, my two daughters are my greatest achievement.

A dynamic visionary challenging the zeitgeist


Do you have a life motto?

In the end, all is good. If it's not good, it's because it's not the end.  


What is the best travel advice someone has given you?

Go slow – focus on building a connection to local people cultures, food, and music. It has become more than just advice for me, it has become a travel philosophy, and a large basis of the webinar I will deliver on World Tourism Day, 27 September, for the World Expeditions Travel Group.


How do you minimise your impact when you travel?

I really try very hard to ensure I do not take any internal flights when visiting a destination. I like to be active and travel under my own steam. Trekking or cycling provides the option to minimise internal vehicle transport - ensuring a low carbon footprint and taking the pressure off local infrastructure. It also ensures you stay more local and soak in a destination rather than trying to tick off too many boxes in one visit.

Be part of the movement that many travel CEO’s want to ignore


How do you define ‘adventure travel’? 

No schedule, no daily program. Complete freedom and flexibility.


Three items you pack for every trip?

Of course there is all the normal gear you need when on an outdoor adventure, however I always ensure that I have packed:
  1. Headlamp
  2. Poetry book
  3. Sunblock


What are the key factors you consider when selecting an adventure travel destination?

Is it close? I like to try and stay local.

Do we have good maps? We all need to know where we are going, right?!

Are the people friendly? This is the case the majority of the time but it is good to double check before deciding.

>> Register for Transition: How You Can Shape The Future Of Adventure Travel

About this special World Tourism Day Event

He presented the most talked about Adventure Travel Trade World Summit keynote speech in the event's history, and now we're giving you the opportunity to hear Jean-Claude Razel present the talk that many travel CEOs don't want to hear.

Jean Claude Razel at the Adventure Travel Trade World Summit

Providing what destinations need, not what travellers want, prioritising communities over exponential growth, where to visit, how to get there, how long to stay; JC's bold yet achievable plan for the travel industry to ‘Transition’ may seem Elon Musk inspired at first, but he presents a convincing argument to hear him out.

JC will also share invaluable insights on how you, the traveller, can shape the future of the travel industry simply through the informed choices you make.

We believe it's a message every traveller - and travel company - needs to hear and are very proud to sponsor this special World Tourism Day event. Don't miss it!


>> Register for Transition: How You Can Shape The Future Of Adventure Travel



Event, Jean-Claude Razel, Transition, World Expeditions Travel Group

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